Content Management System – The Base of Any Organization

Content is the base of any organization. Organization has to maintain this data as the most important information. Content has to be safeguarded very securely. Nowadays content is a king and content puts forth your business to be more visible. There are two elements in content management system. They are Content Management System and Content Delivery Application. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

The web publishing feature approves templates of web content. The format management feature allows documenting the content in the form of Portable Document Format. There is revision control feature also allowing content to be updated to a newer version or restored to a previous version. An additional feature is there for indexing, search and retrieval.

Content is very important for internet businessmen. For one to one marketing, content is the corner stone. Content makes everything so explicit. For example if you are visiting search engine for wrist watches, you will see advertising banners which advertise businesses that sell digital cameras instead of businesses that sell garden products.

There are two things needed for CMS. Firstly geographic location of an organization and secondly, the diversity of the electronic data forms used within an organization must be considered. Suppose an organization uses text documents, graphics, video, audio, and diagrams to convey information, then the content will be all the more difficult to manage.

Presently content is managed in all shapes and sizes. If you have put up a free web page server, then you need to have an access to a content management system. Organizations felt the need to safe guard the content. There are few steps to be taken care of.

Write the release and get it approved
Send the release out on the wire
Send the release to the Web group
The Web group then converts the document to HTML and puts it on the Web site
Most larger companies have some sort of staging server where Web documents sit until they are pushed live
If a press release has sensitive information, it can’t be released to the Web group until it has been sent to the wire, but often upper management wants it on the Web site immediately

In most of the organizations web developers won’t write the content for the pages. Just web ready format has been put up. He can access the parts of the web site and publish the content they want. Then it goes directly to web site.

With a content management system, the content owner could make the change directly, and bypass the work order completely. And with some content management systems, the requestor could submit the request through the content management tool, and it would be sent to the content owner to approve. With a content management system, the content owner could make the change directly, and bypass the work order completely. And with some content management systems, the requestor could submit the request through the content management tool, and it would be sent to the content owner to approve.